Affiliation:
1. University of Buraimi, Oman
Abstract
This chapter presents a social capital point of view of entrepreneurship and how the assets and value embedded in entrepreneur social relations could support the success of the enterprise, especially small ones. Social connections are unique in nature, are personal and stable in the long run. These features make them very unique and difficult to imitate. Therefore, if used properly, based on the position of the entrepreneur in the social hierarchy, it can generate or at least behave as a very unique and inimitable source of competitive advantage. Capitalizing on such resources could be of help to entrepreneurs especially in times of high competitive rivalry.