Cognitive Antecedents of the Agricultural Entrepreneurship Intentions of Indian University Students

Abstract

The purpose of this chapter is to extend the research on determinants of entrepreneurial intentions in the agricultural industry by using the theoretical framework of determinants of entrepreneurial intentions and entrepreneurial event model. By employing the DEI and EEM, the researchers evaluate how perceived desirability, perceived feasibility, individual background, and triggering events can influence the attitude of an individual and in turn how entrepreneurial attitude can control entrepreneurial intentions. To achieve the objective, a questionnaire survey was held using the sample of 335 PhD, master, and bachelor students in commerce, business, and economics from an Indian central university. The data was analysed using a linear regression model. The findings advocate that perceived desirability, perceived feasibility, individual background, and triggering events are positively related to entrepreneurial attitude, and the entrepreneurial attitude positively and significantly influences entrepreneurial intentions in the agricultural sector.