Managing Festivals With Smart Technologies and Their Contribution Towards Destination Promotion

Author:

Sharma Sahil1ORCID,Dogra Jeet2ORCID

Affiliation:

1. Himachal Pradesh University, India

2. Indian Institute of Tourism and Travel Management (IITTM), Noida, India

Abstract

This paper presents a scholarly synthesis of contemporary smart event technologies under a clear three phase event classification. The constructed conceptualisation is designed as an ideal synthesis of tech basics, utilisation benefits, and real examples. In the pre-event phase, uses of 3D event diagramming software are discussed. The actual-event phase provides a comprehensive discourse on - beacon technology, geo fencing, radio frequency identification (RFID), near field communication (NFC), wrist band, mobile app, chat bots, virtual reality (VR), and augmented reality (AR) - using some real examples from iconic international events/festivals such as Coachella, Tomorrowland, Glastonbury, etc. Lastly, in the post-event phase basics and uses of smart event data is explained.

Publisher

IGI Global

Reference48 articles.

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2. Bezborodkina, N. (2019). IoT for Event Management: What’s in for Event Planners. KeepGo. https://business.keepgo.com/blogs/articles/iot-for-event-management-what-s-in-for-event-planners

3. Brooks, R. (2020). The Future of Events: Glastonbury 2050. UKF. https://ukf.com/words/the-future-of-events-glastonbury-2050/27005

4. Chow, A. R. (2022). Coachella Gave Fans a Wild AR Experience. It Could Be the Future of Concerts. Time.https://time.com/6168688/coachella-enters-the-metaverse/

5. Nice and smart: creating a smarter festival – the study of EXIT (Novi Sad, Serbia)

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