Value Creation of Destinations by Destination Management Organisations Through Strategic Planning and Promotion of Fairs and Festivals of NE India

Abstract

This chapter aims to add value to available existing literature in term of highlighting the catalytic roles and responsibilities of destination management organisations (DMOs). Moreover, it aims to study the involvement of DMOs in strategic planning and promotion of local fairs and festivals. Destination management organisations (DMOs) act as torchbearers of every global and local tourism destination and are indispensable when promoting a destination through events and festivals. In this context, the sustainable development of the destination is imperative and a crucial factor for prospective visitors and guests. This chapter shall comprehensively discuss DMOs and their underlying roles and responsibilities. Moreover, it shall highlight the operational activities undertaken by city-level DMOs in relation to the strategic planning and promotion of events being hosted. This study shall be purely based on reviews done on existing literature supported by cases of major fairs and festivals specifically with reference to North Eastern India.