A Methodological Guide for the Study of Online Communities

Author:

Dalkavouki Alkistis1

Affiliation:

1. National Technical University of Athens, Greece

Abstract

The chapter will instruct readers into the fundamentals of online social research, filling a vital, instructional gap in the literature. After a summary of the theoretical path towards digital ethnography and a description of the discipline's overall strengths, the chapter will begin a practical breakdown of the research planning and execution processes. This will follow the following steps: preparation and entrée, sample design, quantitative and qualitative methods of data collection, and ethical considerations. All the above will be informed by the researcher's own experience and will be geared towards under- or post-grad anthropology and ethnography students with some experience with online spaces.

Publisher

IGI Global

Reference90 articles.

1. Aipperspach, R., Rattenbury, T. L., Woodruff, A., Anderson, K., Canny, J. F., & Aoki, P. (2006). Ethno-mining: integrating numbers and words from the ground up (Technical Report No. UCB/EECS-2006-125). Electrical Engineering and Computer Sciences University of California at Berkeley. http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.173.8069&rep=rep1&type=pdf

2. Unblurring the boundary between daily life and gameplay in location-based mobile games, visual online ethnography on Pokémon GO

3. Ethnography and participant observation;P.Atkinson;Handbook of Qualitative Research,1994

4. Accessing hidden and hard-to-reach populations: Snowball research strategies.;R.Atkinson;Social Research Update,2001

5. AvicoU.KaplanC.KorczakD.Van MeterK. (1988). Cocaine Epidemiology in Three European Community Cities: a pilot study using a snowball sampling methodology. European Communities Health Directorate.

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