Affiliation:
1. Lexicon Management Institute of Leadership and Excellence, India
Abstract
The integration of image processing techniques in marketing has rapidly increased in recent years, and their implications for marketing management are becoming more significant. The chapter highlights the various types of image processing techniques used in marketing, including image segmentation, image filtering, and image recognition. The review also discusses the applications of these techniques in marketing, including product classification, branding, advertising, and customer experience management. Additionally, the review identifies the implications of image processing techniques for marketing management. The chapter also examines the limitations of image processing techniques in marketing. Finally, the chapter concludes by providing suggestions for further research, including the need for more studies on the effectiveness of image processing techniques in marketing and development of new frameworks to integrate image processing techniques in marketing management.