Geo-Marketing

Abstract

Geo-marketing is more crucial than ever in today's global markets since it is necessary to seize possibilities like any open niche and stay one step ahead of rivals. The keys to boosting the economy are handling demands effectively and harnessing new potential as a company's turnover. A geo-marketing strategy enables decision-makers to accomplish their target. This study aims to discover the uses and tools of geo-marketing for business analytical tasks. Data were collected from various secondary sources, such as journals, books, websites, etc., using different search engines such as Google Scholar and Scopus. The findings reveal that geo-marketing is helpful for businesses as it helps marketers to discover the areas to target customers and generate traffic. The tools of geo-marketing also allow marketers to reach their audiences.