Affiliation:
1. Lovely Professional University, India
2. Patliputra University, India
Abstract
Applications that deal with all services connected to location-based information are known as location-based services (LBSs). This idea is focused on the localization of all elements related to a tourist location, including people, services, amenities, and attractions. LBSs have emerged as a new mode of promotion with the growth of mobile communication. One of the key and quickly evolving trends in mobile marketing is location-based marketing. Technology for location-based marketing is evolving quickly, creating amazing new options. LBSs have many advantages but also some challenges. This chapter investigates the challenges like security and safety, privacy, unusual access to the location, competing for attention, and advantages like enhancing the experience for customers, obtaining thorough information about consumer behaviour, and boosting your marketing initiatives of location-based services in tourism industries.
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