Affiliation:
1. Chitkara University, India
Abstract
The aim of this chapter is to find the impact of the COVID-19 pandemic on ecommerce and how the COVID-19 pandemic and ecommerce have influenced the offline retailers in running their businesses. Ecommerce is a process in which buying and selling of goods and services takes place over the internet. Due to COVID-19, ecommerce has gained huge popularity, and people shifted from offline to online. It has changed the way of doing business. Due to COVID-19, local retailers have faced a huge loss. Because of lockdowns and social distancing, people shifted to online; moreover, offline retailers don't have a wide range of products to offer to customers as compared to online retailers. This chapter will carefully review the impact of COVID-19 on ecommerce and how COVID-19 and ecommerce have influenced the local businesses. This chapter is based on secondary data.