The Integration of Social Media Into Event Tourism

Abstract

The aim of this study is to discuss digital marketing applications in event tourism with conceptual developments, to present examples of digital marketing applications in event tourism, and to explain the principles of these two disciplines in a clear and interrelated manner for students and marketing experts. Prepared in the light of academic resources and contemporary marketing practices, in this chapter, the conceptual developments in the field as well as the change in event tourism are comprehensively discussed, and applications with digital infrastructure in event tourism have been explained, and event management and the integration of events on social media have been comprehensively discussed.