Event Management in Social Media

Abstract

This chapter describes how through globalisation and developments in communication technologies, the lifestyle of people has changed and developed as well. Now, events are re-designed with communication tools and are becoming an important part of social life. This study aims to determine and evaluate the factors affecting perceptions of the audience who take part in events realized via Facebook, or on another online platform. Since this study is implemented through a social media communication device, on an on-line platform, it differs from other studies and gives this area a new perspective. Data acquired from questions were prepared to test the hypothesis of the study were analysed by doing factor analysis and regression tests. The acquired results were discussed.