Exploring Work Constructs Driving Satisfaction in the Digital Era with Special Reference to Millennials

Abstract

Generation Y, also known as Millennials, are twined to be job-hoppers. This generation interacts tremendously well with technology and known to use it to shape their efforts in leading an organization. With projections of Millennials forming 75% of the workforce by 2027, employers in the technology driven era are putting in tremendous efforts to win loyalty of Millennial workers towards the organization. In this VUCA world, employers are trying to explore key workplace drivers to maintain and manage this generation. The goal of businesses is to exercise technology for maximizing the satisfaction of the talented employees, resulting in loyalty and patriotism towards the organization. This chapter aims to explore the factors affecting the work satisfaction of Millennial employees leading extreme patriotism towards the organization steering to long term retention. The chapter includes a quantitative study following a descriptive research design covering 398 Millennials. The main purpose is to find broad constructs which can facilitate satisfaction level of Millennials in this technology led era.