Fortune Investments and Assets

Abstract

This case study highlights a few prominent cognitive biases influencing investor behavior in India during the COVID-19 pandemic. Financial decisions of an investor are affected by cognitive factors and not just knowledge. Decision-making is not always necessarily rational by nature. Investors are inclined towards irrational decision making quite frequently due to the impact of various cognitive factors. Moreover, the ongoing COVID-19 pandemic has made situations around us extremely precarious. Every business segment has been affected by it, including financial markets. This case study emphasizes significant cognitive biases faced by Stella while investing her and her clients' hard-earned money in the Indian capital markets and expanding her business during COVID-19. She had numerous thoughts and questions in her mind while going through the investment and expansion process ranging from investment amount and options available at her disposal to the level of risk and return involved in each of them. Such apprehensions are also faced by several other investors in India and the world.