Simple Kaur

Author:

Sidhu Navpreet Kaur1ORCID,Bathla Devesh1ORCID,Sharma Sandhir1,Bhatia Harpreet Singh2

Affiliation:

1. Chitkara Business School, Chitkara University, India

2. Human Resources, Chitkara University, India

Abstract

In India, technology developments and resource sustainability are the most crucial factors for any startup or emerging organization for decent work and economic growth. To survive in a competitive market, it is essential to exploit the resources effectively. Even though a start-up is a complex organism with many heterogeneous forces acting in concert to progress it, the likelihood of failure rarely outweighs the likelihood of success. International trade benefits greatly from the usage of technology. Sustainable technology benefits an international company. This case study highlights the major challenges faced by the start-up, for funding, expansion, and adoption of green technology while promoting social media marketing (SMM) strategy post-COVID-19 revival in the fashion industry. It discusses how the start-up got additional funding for the expansion of its successful growth internationally. It concludes by discussing strategic actions required to ensure Simple Kaur's entrepreneurial uninterrupted growth.

Publisher

IGI Global

Reference13 articles.

1. GanskyL. (2010). The mesh: Why the future of business is sharing. Penguin.

2. Resistance to crowdfunding among entrepreneurs: An impression management perspective.;R.Gleasure;The Journal of Strategic Information Systems,2015

3. What is sustainable fashion?;C. E.Henninger;Journal of Fashion Marketing and Management,2016

4. Organizational change and the productivity effects of green technology adoption.;H.Hottenrott;Resource and Energy Economics,2016

5. Ikram, M. (2022). The transition toward green economy: Technological Innovation's role in the fashion industry. Current Opinion in Green and Sustainable Chemistry, 100657.

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