Influence Maximization and Online Social Capital for Entrepreneurs

Abstract

Social networks are vital for businesses today, enabling them to reach a wider audience, engage with customers, and conduct market research. Influence maximization and online social capital are key to entrepreneurs' success, helping them strategically build and leverage networks to achieve specific goals. They can identify and engage with influencers, create high-quality content, and use tools to expand their reach. Social capital provides access to resources, builds reputation and credibility, and offers support and motivation. Successful businesses like Nike, Coca-Cola, Airbnb, and Tesla demonstrate the power of social networks in building customer relationships and promoting products. Overall, influence maximization is crucial for entrepreneurs to increase visibility, credibility, and influence in the digital age, helping them achieve their goals effectively.