Consequences in Acceptance and Application of Big Data Analytics in Micro, Small, and Medium Enterprises (MSMEs) in India

Abstract

This chapter elucidates the consequences of accepting and applying big data analytics in the micro, small and medium enterprises (MSMEs) in India. The author delineated research by administering multiple ways to garner the reactions from middle and top-level managers working in 50 organizations from five diverse vital commercial sectors. The application of big data analytics put forward numerous substantial problems for small companies as an investment in hardware and software resources are significant. The author presented the findings based on the experimental evidence on five critical challenges faced by the Indian MSMEs in accepting and instigating big data analytics: lack of human resources, data privacy and security, shortage of technological resources, deficiency of awareness, and financial implications. This research study highlights Indian MSMEs' diverse consequences while supporting big data analytics gains. The findings will help MSME organizational leadership plan and evolve short-term and long-term information systems approach.