Affiliation:
1. CHRIST University, Bengaluru, India
Abstract
Blockchain technology is gaining immense popularity in the realm of online e-commerce, advertising, and consumerism. This study aims to develop a model that comprehends how blockchain can act as a significant disruptor for various functions and applications related to e-commerce. The research explores the possibility that this technological advancement has the potential to revolutionize the core operations of e-commerce industry by providing trade connections devoid of trust or need for specialized intermediaries or central authority in case of permission less blockchains. Furthermore, it could facilitate equitable access to immutable data across supply chains which may result in a major reorganization pertaining to information and value exchanged between businesses involved in electronic commerce and their customers.
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