Affiliation:
1. Tamale Technical University, Ghana
2. Accra Technical University, Ghana
Abstract
Business-to-consumer (B2C) commerce has flourished as a result of the widespread availability of advanced e-commerce platforms integrated with mobile applications, which have also reformed organizational structures and revitalized the value-generating processes. This chapter seeks to provide literature into the effect of blockchain and customer engagement. Blockchain helps firms to deal with customers by fostering security, transparency, and fast payment. It was concluded that blockchain leads to customer engagement. In the future, governments are likely to use it, and it will be globally recognised.
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