Metaverse Concepts and Marketing

Abstract

Metaverse is a virtual reality world where users can interact with each other, buy and sell things, and fulfil their dreams through virtual reality or augmented reality. This technology allows people to participate in social activities and entertainment like never before, providing a different dimension of participation, socialization, and digital living space. In the development process of technology, social media has changed the habits of use and involvement, and this change has revolutionized many areas, from personal space to commercial applications. This chapter reviews and discusses metaverse concepts and marketing. The study findings show that metaverse offers businesses a new way to reach their target audience. Integrating the metaverse into future marketing strategies will be the way forward and for the brand to exist for a long time because metaverse offers brands of all kinds the chance to seamlessly combine the accessibility and convenience of the digital world with the immersive experiences of the physical world.