Customer Experience in the E-Commerce Market Through the Virtual World of Metaverse

Abstract

The present study critically analyses the online shopping experience of consumers and suggests the firm change the operations to adopt the virtual retail world of metaverse and the contribution of e-commerce towards economic growth. All the sectors, including transportation, education, and infrastructure, as well as employment and government, have potential impact on e-commerce. The obstacles to electronic commerce that influence sellers and shoppers will be diminished due to the transformation to the virtual world of metaverse. As UAE is the place for successful implementation of business innovations, a case study of Souq.com acquired by Amazon has been discussed in this study. This case study focuses on fruitful contribution of e-commerce market towards UAE's economic growth and the elements that drive e-commerce development. The study concludes with the identification of e-commerce factors, which has an impact on online shopping experience of metaverse consumers, and addressing the issues that stimulate economic growth through virtual world of metaverse.