Affiliation:
1. Manav Rachna University, India
2. K. R. Mangalam University, India
Abstract
Digital innovation is the creation and commercialization of novel products and services while digital transformation indicates the combined effects of several digital innovations by novel actors (and actor constellations), structures, practices, values, and beliefs that change, threaten, replace, or complement existing rules of the game within organizations and fields. Since innovation processes themselves are subject to digitization, scholars have argued that accepted theories of innovation are no longer applicable, and hence, there is a significant need for novel theorizing and empirical research on digital innovation management.