Teaching Innovation Through the Use of Hashtag in Social Networks for the Educational Development of University Students of Accounting and Finance

Abstract

This research will focus on a specific case of teaching innovation involving the use of the “hashtag” phenomenon on the digital platform Twitter by students as a measure of educational improvement. The objective, therefore, is to analyze how this system acts a teaching innovation measure in the educational development of university students. This experience puts into practice the use of social networks as platforms for publication and analysis of relevant news in university students. The sample analyzed is composed of accounting and finance students enrolled in the subjects of Financial Management and Working Capital Management at the Universidad Rey Juan Carlos in three different campuses, where the teaching innovation system was only applied in two of the campus, and results were compared. The purpose, therefore, is to observe and analyze how this innovation system affects the group and what results are obtained in comparison with the group that did not apply it.