Role of Social Media in the Digital Transformation of Business

Abstract

A digital transformation endeavor is the use of technology and digital processes to enhance business operations and consumer experiences. These projects frequently include the use of new technology like social media platforms, artificial intelligence (AI), and analytics, as well as the execution of digital processes like cloud computing, omnichannel commerce, data analytics, and automation. An organization needs to integrate digital transformation initiatives into its current systems if it wants to stay current with the rapidly evolving technology landscape of today. Social media is now an essential part of contemporary life, and businesses are increasingly using it to connect with their clients and other stakeholders. To take advantage of social media's huge potential, businesses are incorporating it into their digital transformation initiatives.