Affiliation:
1. Presidency Business School, Presidency College, Bengaluru, India
2. Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology, India
3. Populus Empowerment Network, India
Abstract
In the present era of information, social media has risen as the primary channel for engagement. Platforms like Facebook, Twitter, YouTube, and others possess the capability to bring about significant changes. They have been instrumental in activities ranging from the downfall of governments to the amplification of political campaigns, the facilitation of public protests, the enablement of social demonstrations, and the initiation of social campaigns. Moreover, these platforms promote communication, dialogue, and awareness within public forums, serving as immediate sources of news and information. Within the dynamic landscape of communication evolution, the interconnected population now enjoys unprecedented access to information, expanded opportunities for public discourse, and enhanced potential for collective action.
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