Affiliation:
1. Al Akhawayn University, Ifrane, Morocco
Abstract
With a focus on Morocco, this chapter reviews the literature on nation branding and its connection to social media in the context of tourism. The first part gives a foundation for understanding the many tactics used to distinguish one country from another by reviewing the literature on nation branding, social media, and tourism. The use of social media to market travel and to promote cultural and natural assets is examined in the second section. Then, an examination of the significant developments and trends in the Moroccan tourism industry are addressed. A Netnographic study is conducted on six influential media accounts to explore the strategies and tactics utilized to promote Morocco's image internationally.
Reference48 articles.
1. Adidas admits it used Morocco’s zellige design. (2022). Middle East Eye. https://www.middleeasteye.net/news/qatar-world-cup-2022-adidas-morocco-algeria-zellige-top-admits
2. Stigma Management in International Relations: Transgressive Identities, Norms, and Order in International Society
3. Anholt Nation Brands Index: How Does the World See America?
4. Anouar, S. (2022). Morocco Launches “Aji” and ‘We Are Open’ Campaigns to Revive Tourism. Morocco World News. Https://Www.Moroccoworldnews.Com/. https://www.moroccoworldnews.com/2022/02/347121/morocco-launches-aji-and-we-are-open-campaigns-to-revive-tourism
5. Bardin, L. (2001). L’analyse de contenu (10e éd.). Paris: Presses Universitaires de France.