Readiness of Digital Transformation in the Private Sector

Abstract

This research aims to identify the stage, readiness, barriers, and drivers of digital transformation (DT) in the local private sector in Brunei. It also aims to analyse whether or not the private sector is ready to transition towards a green economy. The result shows that the readiness of DT in Brunei's private sector is not affected by digital literacy and information use. The three most common barriers to DT are lack of employee rewards, lack of superior incentives in the adoption of digital transformation, and lack of leadership and control in digitalisation. It is found that the factors that drive DT include shifts in the competitive landscape and in policies, the shift of behaviour and expectations of customers and shifts toward digital transformation in the industry. In terms of the green economy, it is found that the government of Brunei has yet to integrate its digital economy to be greener and sustainable as it can position Brunei at a disadvantage in the green economy.