Machine Learning and Its Use in E-Commerce and E-Business

Author:

Rath Mamata1ORCID

Affiliation:

1. Birla Global University, India

Abstract

Electronic commerce associated with highly powerful web technology and mobile communication is currently dominating the business world. Current advancements in machine learning (ML) have also further coordinated to creative business applications and e-commerce administrations to reason about complex system and better solutions. In the course of recent years, the business security and machine-learning networks have created novel strategies for secured business frameworks based on computationally learned models. With the improvement of the internet and digital marketing, every financial platform has been more secured and user friendly for monetary transactions.

Publisher

IGI Global

Reference21 articles.

Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Opportunities, Challenges, and Future Directions of Strategic Innovations of AI and ML for E-Commerce Data Security;Advances in Electronic Commerce;2024-09-27

2. Security in Digital Marketing;Advances in Marketing, Customer Relationship Management, and E-Services;2023-06-30

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