Affiliation:
1. Politehnica University of Timisoara, Romania
2. Eskisehir Osmangazi University, Turkey
Abstract
Students are the heart of the education system, being the main customers for different educational offers. In higher education, renowned institutions are starting to delineate the voice of their students when designing new curriculums for successful enrollment and final student satisfaction. The Erasmus Mundus program envisages the creation of new masters with a multicultural and multidisciplinary focus. The present chapter aims to present the design of an Erasmus Mundus Master on neuromarketing based on the Kano approach. Several student requirements are presented into a Kano questionnaire and 104 potential students from Romania and Turkey express their opinion about them. After analyzing the results, the hybrid education system is preferred together with specific disciplines and enrollment requirements. The study represents a starting point in assessing the voice of the student in the design stage of new curriculum.