Optimizing Augmented Reality and Virtual Reality for Customer Engagement

Author:

Bansal Rohit1ORCID,Shukla Gunjan2,Gupta Arjun1,Singh Amandeep3ORCID,Pruthi Nishita4ORCID

Affiliation:

1. Vaish College of Engineering, India

2. Sant Hiradaram Girls College, India

3. Chitkara Business School, Chitkara University, India

4. Maharshi Dayanand University, India

Abstract

Technological developments have advanced significantly. Augmented reality and virtual reality are emerging technologies and rapidly gaining popularity. Augmented reality combines the virtual world with real environment using digital visual elements, sound, or other sensory stimuli delivered via technology and creates an interactive experience. Virtual reality creates a 3D-simulated immersive environment. AR and VR are two sides of a coin. Virtual reality replaces what people see and experience whereas augmented reality actually adds to it. The study aims at understanding applications of augmented reality and virtual augmented technologies for optimizing customer engagement and challenges in implementing these technologies for developing customer engagement. The study being conceptual in nature is based on secondary sources. Efforts have been made to collect literature from every possible source including websites, journals, books, theses, etc.

Publisher

IGI Global

Reference18 articles.

1. Perception of the Customers towards Customer Engagement Strategies adopted by Indian Mobile Service Providers. International Journal of 360;R.Bansal;Management Review,2017

2. Customer Engagement–A Literature Review.;R.Bansal;Global International Research Thoughts,2016

3. Role of Customer Engagement in Building Customer Loyalty- A Literature Review

4. Bitkina, A. (2022). Top 10 AR/VR Applications in Mobile Apps - Onix. Retrieved from https://onix-systems.com/blog/top-10-applications-of-ar-and-vr-in-business

5. Chandar, V. (2021). Investing in the Metaverse: New Opportunities in Virtual Worlds. Morgan Stanley. Retrieved from https://www.morganstanley.com/articles/metaverse-opportunities-virtual-reality-augmented-reality-technologies

Cited by 3 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Contribution & Power of Virtual Reality in Corporate World: A Conceptual Review;2024 Third International Conference on Distributed Computing and High Performance Computing (DCHPC);2024-05-14

2. Unleashing the Role of Artificial Intelligence on Entrepreneurship;2024 Sixth International Conference on Computational Intelligence and Communication Technologies (CCICT);2024-04-19

3. ChatGPT;Advances in Business Information Systems and Analytics;2024-01-24

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3