Affiliation:
1. Research Scholar, Guru Gobind Singh Indraprastha University, India
2. Ambedkar Institute of Advanced Communication Technologies and Research, Delhi, India
Abstract
Internet, & more unambiguously the creation of WWW in the early 1990s, helped people to build an interconnected global platform where information can be stored, shared, and consumed by anyone with an electronic device which has the ability to connect to the Web. This provides a way of putting together lots of information, ideas, and opinion. An interactive platform was born to post content, messages, and opinions under one roof, and the platform is known as social media. Social media has acquired massive popularity and importance that why today almost everyone can't stay away from it. Social media is not only a medium for people to express their thoughts, moreover, but it is also a very powerful tool which can be used by businesses to focus on new and existing customers and increase profit with the help of social media analytics. This paper starts with a discussion on social media with its significance & pitfalls. Later on, this paper presents a brief introduction of sentiment analysis in social media and give an experimental work on sentiment analysis in a social game review.
Reference44 articles.
1. Predicting the Future with Social Media
2. Bar-Haim, R., Dinur, E., Feldman, R., Fresko, M., & Goldstein, G. (2011). Identifying and following expert investors in stock microblogs. EMNLP 2011 - Conference on Empirical Methods in Natural Language Processing,Proceedings of the Conference, 1310–1319.
3. Twitter mood predicts the stock market
4. Word of mouth communication within online communities: Conceptualizing the online social network
5. LCI