Contemporary Marketing Techniques for Cannabis Entrepreneurs-Reference-Cited by-同舟云学术

Contemporary Marketing Techniques for Cannabis Entrepreneurs

Published:2023-01-09 Issue: Volume: Page:37-51
ISSN:2327-3429
Container-title:Rapid Innovation and Development in the Global Cannabis Market
language:
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Author:

Ramraj Andrisha Beharry¹,Mnyandu Thobeka Nomcebo¹

Affiliation:

1. University of KwaZulu-Natal, South Africa

Abstract

The legal cannabis industry has been the fastest-growing industry in the United States of America and across the world. The marketing structure for cannabis production, supply, and sale in the USA was underground and illegal for the majority of the twentieth century. This study aims to identify the online and offline marketing techniques providing opportunities for cannabis entrepreneurs. This study was conducted using the desktop research method to identify the online and offline marketing techniques for cannabis entrepreneurs and the analysis of challenges faced by entrepreneurs in the marketing of cannabis.

Publisher

IGI Global

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