COVID-19

Abstract

The backbone of any economy can be found in its small and medium-sized businesses (MSME). Over the past decade, they have made a major impact on GDP growth. They play a crucial part in bringing progress to underdeveloped regions. Every economy relies heavily on its small and medium-sized businesses (SMEs). Small and medium-sized enterprises (SMEs) bear the brunt of COVID-19. The goal of this study was to find out how SMEs respond to changes in their operating environment caused by COVID-19 by changing their business models with the help of digital technology.