Potential Applications of Transmedia Storytelling for Fostering SDG Awareness and Action-Reference-Cited by-同舟云学术

Potential Applications of Transmedia Storytelling for Fostering SDG Awareness and Action

Published:2023-11-14 Issue: Volume: Page:104-122
ISSN:2327-5502
Container-title:Advances in Marketing, Customer Relationship Management, and E-Services
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Author:

Coles Jamie Neil¹

Affiliation:

1. ESCI-UPF, Spain

Abstract

Transmedia storytelling is a method of reaching fandoms and communities by telling interconnected stories across different platforms and mediums, offering audiences a multitude of touchpoints through which to enter the story for a unique experience of how a narrative unfolds. This method of storytelling has been successfully employed by entertainment franchises such as Marvel, Star Wars, and Game of Thrones, but has also proven beneficial as marketing and even educational approaches. In this chapter, the author will discuss the foundations of transmedia storytelling and how such an approach could be used to better understanding and attitudes towards SDGs.

Publisher

IGI Global

Reference36 articles.

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