Affiliation:
1. Yozgat Bozok University, Turkey
Abstract
In this chapter, a university's story of conducting a “brainstorming session for strategy development with future scenarios” process and the steps of this process are presented and examined, in detail. This chapter aims to help managers and scholars know how to conduct a brainstorming session for producing future scenarios for their organizations by explaining the process with a lived example. For this purpose, “Narrative Research Design,” which is one of the qualitative research designs, is chosen for this research study. Consequently, a brief theoretical framework and a step-by-step guide are presented for the related parties.
Reference40 articles.
1. Scenario Analysis and Proposed Plan for Pakistan Universities – COVID – 19: Application of Design Thinking Model
2. The Effect of Using Brainstorming Strategy in Developing Creative Problem Solving Skills among male Students in Kuwait: A Field Study on Saud Al-Kharji School in Kuwait City.;A. N.AlMutairi;Journal of Education and Practice,2015
3. Strategies for Diversification.;H. I.Ansoff;Harvard Business Review,1957
4. Managing Strategic Surprise by Response to Weak Signals
5. Future of work in 2050: thinking beyond the COVID-19 pandemic