Affiliation:
1. Lebanese University, Lebanon
Abstract
In an aim to improve search engine results, AI interferes to boost it. Thus, this chapter investigates the impact of artificial intelligence on search engine. It includes the most advanced techniques of artificial intelligence that improve search engine optimization (SEO) rankings. In order not to fall in the hassle of having no ranking for your website, artificial intelligence can uplift a website position in the search engine. It is important to state that the growth of SEO has an integral role in digital marketing through AI. Moreover, the obtained results in research studies approve that the integration of artificial intelligence is vital for the progress of search engines.
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