Learner Experience Design

Abstract

Bad experiences from users are often the result of misunderstandings about needs and expectations, poorly coordinated design, and organizational shortcomings. By mimetism, companies often design their learner experiences with efficiency in mind. They seek a short-term return on investment through productivity, process industrialization, activation, and conversion, basically in “fish where the fish are” mode. This strategy obviously does not allow for end-to-end rethinking of learner experiences in a “human centric” mode, with the risk of losing sight of the vision of the learner experience. Nor does it fully benefit from the potential of digital technology. However, the irruption of digital technology in e-learning projects is radically changing the way we come into contact with learners, interact with them, and perform “customer care.” It is the key that will enable the success and optimization of omnichannel experiences, without which any e-learning project will be limited or ultimately doomed to failure.