Affiliation:
1. University of Salamanca, Spain
Abstract
The impact of information and communication technologies (ICT) has spread to various fields, with education being an area that has been revolutionized by these changes. In recent years, the pandemic caused by SARS-CoV-2 also caused them. Consequently, many training centers had to adapt their content and learning materials to online training models. In this sense, a methodology that has been shown to respond to educational needs in these online formats is project-based learning (BPL), since it allows collaborative and meaningful learning, proving to be effective when combined with ICT. The objective of this work is to present an innovative solution for remote teaching, using PBL and ICT for the didactic unit “Non-Traditional Media.” This subject is taught in the Advertising career at a Peruvian higher education center.