Development of Competitive Intelligence to Formulate Business Strategy Using Emerging Technologies

Abstract

In this chapter, the correlation between artificial intelligence as a republic of opportunities to revolutionize the establishment of strategy using competitive intelligence was investigated. Despite the great potential of artificial intelligence as an emerging technology to process unimaginable quantities of data through intelligent computational technologies, integrated mathematical models, and algorithms, some businesses are still unaware of the functionality of artificial intelligence in creating strategic development or they may be to some extent alarmist about impacts of artificial intelligence as a kind of threat for the business. Therefore, the great value in scalable artificial intelligence technology that can help to identify market and business trends and deliver insights through analyzing vast streams of data is studied in this chapter that can eventually help businesses to make fast and smart decisions that will potentially place them ahead of time and their competitors as well through infusing valuable knowledge into competitive intelligence strategies.