Using the Technology Acceptance Model in Tourism Businesses

Abstract

It is seen that technological elements are frequently used to provide a better quality tourism experience and to expand the comfort zone. It is understood that many tourism businesses, especially in the fields of accommodation, travel, and gastronomy, have gained a more competitive structure by developing their technological infrastructure. In this direction, the suitability of the technology acceptance model (TAM), which was first developed by Davis and based on two basic elements, in terms of tourism enterprises is associated with examples. It is understood that the perceived convenience and usefulness within the scope of the research is met positively in terms of tourism services. In addition, it is thought the quality-of-service perception will be increased by better using the opportunities brought by technology in tourism. The goal is to contribute to the relevant literature by evaluating the effect of the TAM model on the tourism sectors from a general perspective.