Trolling in the Cultural and Creative Industries

Author:

Mendonca Avina1,D'Cruz Premilla2,Noronha Ernesto2ORCID

Affiliation:

1. Indian Institute of Management Nagpur, India

2. Indian Institute of Management Ahmedabad, India

Abstract

This chapter presents an international state-of-the-art literature review of abusive trolling experienced by workers in the creative and cultural industries (CCIs), bringing target experiences and organizational/occupational perspectives to the forefront and contributing to the still-evolving understanding of trolling. The abusive trolling encountered by creative and cultural workers essentially reflects workplace cyberbullying at the interpersonal level stemming from external sources, as captured by D'Cruz and Noronha's ‘varieties of workplace bullying' framework, and provides evidence for the category-based cyber abuse at the workplace. Apart from discussing the responses of creative and cultural workers to abusive trolling, interventions employed to manage trolling in the CCIs are reviewed and future research directions are forwarded.

Publisher

IGI Global

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