Affiliation:
1. Bahria University, Pakistan
2. Northeast Normal University, Jilin, China
Abstract
This chapter aimed to understand and foster innovative technology by addressing social needs and developing innovative ideas to solve environmental issues. Social innovation is a new means of identifying better answers to social concerns, and it entails social individuals and communities generating, testing, and disseminating ideas to meet critical social needs. It's a collaborative and participatory technique that focuses on the whole system rather than individual elements. This chapter is an overview of the hospitality industry of Europe as the hospitality industry is the largest industry and the European hospitality industry is covering almost 50% of the global hospitality industry. In this chapter, the overview of the social innovation with the hospitality industry is associated with social causes like the leftovers can be distributed to needy people and hotels can offer discounts for those guests who are willing to participate in social causes.
Cited by
1 articles.
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1. How the Family Business Hotels of Europe Are Rebuilt After COVID-19;Advances in Logistics, Operations, and Management Science;2024-01-04