Understanding Business Environments (BEs)

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Abstract

The previous chapters dwell around the microfoundations of management (chapter one), plus strategy formulation and the challenges contemporary management (chapter two). Key-constructs (fear and thought) are taken as an instinctive-driven and rational-driven configuration of human behavior. In this chapter, one starts to immerse into the realm of business context in our modern world. One starts to focus on business environments (BE) and address seminal concepts, such as “environment;” “ecosystem;” or “market” (and underlying ideas, as marketspace, marketplace or e-market). Here, a BE is assumed to fit, at the begging of the 21st century, a dynamic paradigm, and so the chapter discusses the types of business environment´s changes and their inner changing events. Moreover, is presented the strategic paths (to respond to BE´s change), and the tenets of organizational success. With regard to the latter, the analyzability function is introduced as a determinant of success.

Publisher

IGI Global

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