Corporate Social Responsibility and the Local Community Effect

Author:

Diez-Vial Isabel1,Belso-Martínez Jose Antonio2,López-Sanchez MªJosé2

Affiliation:

1. Faculty of Economics and Business, Complutense University of Madrid, Spain

2. Department of Economic and Financial Studies, Miguel Hernandez University, Spain

Abstract

The objective of the chapter is to take a multilevel perspective to better understand how CSR practices are developed inside a cluster. The authors aim to describe how CSR practices are developed comparing both firm's characteristics (e.g., innovative capacity, marketing innovation, international activities) and local interactions inside the cluster. In particular, they evaluate how internal dynamics of the cluster, defined by the networks of relationships that are developed with supporting organizations, along with leading firms in the cluster, shape a new institutional framework that locally legitimates CSR practices.

Publisher

IGI Global

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