CSR Wave-Reference-Cited by-同舟云学术

CSR Wave

Published:2022-03-04 Issue: Volume: Page:1166-1179
ISSN:
Container-title:Research Anthology on Developing Socially Responsible Businesses
language:
Short-container-title:

Author:

Tsene Lida¹,Briana Maria²

Affiliation:

1. Open University of Cyprus, Cyprus

2. Panteion University, Greece

Abstract

A new wave of socially responsible business has appeared, putting shared value and social impact in the heart of their activities. In this context, the authors examine shared value as basic component of the new version of social responsibility. Can innovative CSR approaches act effectively in managing the most damaging impacts of a crisis as the loss of trust and credibility and restore a company's reputation through various positive spillovers? Just before Christmas 2017, Lidl Hellas announced a digital campaign, with a social impact with the hashtag #apotalidl. Every use of the phrase in the digital world shall buy 10 meals for people on need. Here we see a complete sidestepping of any issue of recognition focusing on the lasting social effects.

Publisher

IGI Global

Reference46 articles.

1. At the Eye of the Cyclone: The Greek Crisis in Global Media

2. Lidl: Managing consumer animosity through Crisis Communication.;N.Aspriadis;International Conference on International Business,2018

3. Austin, J., Leonard, H., Reficco, E., & Wei-Skillern, J. (2006). Corporate Social Entrepreneurship: A new vision for CSR. In The Accountable Corporation: Vol. 3. Corporate Social Responsibility. Westport, CT: Praeger.

4. BenoitW. L. (1995). Accounts, Excuses and Apologies, A theory of Image Restoration Strategies. New York: State University of New York Press.

5. Benoit, W.L. (1997). Image repair discourse and crisis communication. Public Relations Review, 23(2).