Affiliation:
1. Techno India, Hooghly, India
2. Kanchrapara College, India
Abstract
The biggest challenge nowadays is finding and keeping quality employees in order to meet organizational needs and business demands. According to this perspective, talent emerges as the keystone of organizational strategy. The authors made the modest effort to identify the factors that significantly contribute in luring prospective and resourceful employees more to their employer. Sample size for this study was 440 employees currently working in IT sector in Kolkata. The authors found this research study to be a noble contribution since talent retention practice will serve as a base for employer branding and will play the influencing role for the IT companies to reach the pinnacle of success. In addition to providing a competitive edge, these factors would also allow for the establishing the employer branding concept, which would later pay off handsomely.