From Digital Burnout to Digital Comfort in Foreign Language Use of Staff Working in the Tourism Industry

Abstract

For large corporations doing business in the tourist industry, fluency in a foreign language is crucial. Even in 2022, when the mobility of 917 million tourists is taken into consideration, the magnitude of tourism in the economies of nations is enormous despite the COVID-19 limits. Because of the necessity of both written and spoken communication with this massive target audience, the staff's ability to utilize a foreign language is just as vital as the staff's specialized expertise. This research will look at how workers learn new languages, who helps them learn, the benefits of digital environments, and what factors lead to employee burnout and complacency, as well as potential remedies. Comfort zones and rates of use of digital media will be analyzed, and the scope of the issues associated with digital burnout in the workplace will be assessed. This research aspires to help professionals in the tourist industry overcome their exhaustion from always having to utilize their digital foreign language skills at work.