Aligning Interactive Multimedia Development Practices With Mayer's Split-Attention Effect Principle

Abstract

Multimedia learning can be defined as the construction of knowledge based on instructions that are delivered through the combined use of visuals such as text, images, animations, etc. It is best described by Richard Mayer, one of the leading researchers in this area who postulated that people learn better from words and pictures than from words alone. Multimedia instructions have for objectives to enhance and promote meaningful learning. The split-attention effect occurs when multimedia instruction is designed in a way that it requires learners to split their attention between, and mentally integrate multiple sources of information that are separate in temporal or physical dimensions/locations. Mayer's principles are guiding constructs, useful for creating effective interactive multimedia materials. This chapter elaborates and sheds light on how to creatively design or develop multimedia learning materials, which can create constructive knowledge by sustaining good engagement in learning and by overcoming and managing the split-attention problems.