Affiliation:
1. ABSA Bank Ltd., South Africa
Abstract
The foundation of a trustworthy brand has been extensively researched in the FMCG industry. Establishing the proper culture and discipline and conducting a continuous cycle of improvement based on continuous feedback are critical success factors. Increasing agricultural output is one of several projects supported by nearly every administration. The creation of a sustainable methodology for managing demand and supply is a difficult but necessary obligation for these brands. The government's regulations and policies serve to balance its citizens' health risks. Many businesses determine their target customer approach by evaluating customer categories based on their income and spending capacity. These businesses maintain credibility by adhering to international quality standards for chicken products, measured by designated lab test results, customer experience, and brand campaign marketing and publicity. Higher prices for producing high-quality farm products, and uncertainty around quantity, are two of the most significant challenges in the industry of consumable farm products.
Cited by
1 articles.
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