An Empirical Investigation of the Antecedents and Consequences of Virtual Reality Tourism Experiences in Tunisia

Abstract

Virtual tourism is related to the use of extended reality technologies, such as augmented reality and virtual reality, in order to generate a travel experience without the need to move from one place. Virtual reality represents one of the most interesting and promising digital technologies that offers significant benefits in numerous areas such as medicine, entertainment, training, and tourism. This research paper aims at examining the relationships between enjoyment, emotional involvement, flow, positive emotions, and VR experience on one hand. On the other hand, it investigates the linkage between VR experience and attitudes towards tourism destination. A quantitative approach is used to test the hypotheses. Simple linear regression shows that all hypotheses are accepted except for the flow state VR tourist experience that is rejected. Managerial implications will be drawn.