Green Marketing Applications in Hospitality Businesses

Abstract

Industrial activities significantly affect the environment, which makes environmental sensitivity one of the most critical issues in the national and international arenas. As in other areas, the green approaches adopted in the tourism sector aim to reduce the negative environmental impact. The current study discussed the meaning of green marketing practices for hospitality businesses, the green marketing practices adopted by these businesses, and the results. In addition, the study presented a holistic perspective by presenting examples from hospitality businesses and gave general information about the green marketing concept, its scope, the reasons to turn to green marketing, and the benefits of such practices. In the study, which deals with the elements of the green marketing mix in hospitality businesses and touches on the examples of green hotels, green marketing practices were evaluated in the tourism sector.